Kindle Unlimited’s algorithms have prompted some e-book authors to cash in on specific terms or cover images. This is a modern twist on an old practice of following on the tails of paper bestsellers.
The fight over #Cockygate, as it was branded online, emerged from the strange universe of Amazon Kindle Unlimited, where authors collaborate and compete to game Amazon’s algorithm. Trademark trolling is just the beginning: There are private chat groups, ebook exploits, conspiracies to seed hyperspecific trends like “Navy SEALs” and “mountain men,” and even a controversial sweepstakes in which a popular self-published author offered his readers a chance to win diamonds from Tiffany’s if they reviewed his new book.
Image from Amazon.com